중국 핫팟 체인 하이딜라오, 미국 및 유럽 진출 계획 발표

중국의 핫팟 체인 하이딜라오는 향후 몇 년 동안 기존 해외 시장, 특히 미국으로 더욱 확장하는 데 주력하고 있습니다. 하이딜라오는 현재 중국 식음료 브랜드 중 가장 큰 국제적 입지를 확보하고 있습니다. 하이딜라오의 해외 사업을 운영하는 슈퍼하이 인터내셔널은 이르면 내년에 더 많은 매장을 오픈할 예정이라고 밝혔습니다. 양리후안 CEO가 블룸버그 텔레비전의 에이브릴 홍과 이야기를 나누고 있습니다.
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Chinese hot pot chain Haidilao is focusing on expanding further into established foreign markets, notably the US, in the coming years. Haidilao currently has one of the biggest international footprints among Chinese food and beverage brands. Super Hi International, the operator of Haidilao’s overseas business, says that the company will open up more outlets as soon as next year. CEO Yang Lijuan speaks with Bloomberg Television’s Avril Hong.
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